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3 Core Services
It’s all about the numbers and how they relate to your audience in your location.
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Everything is done. Let’s have fun now.
Virginia conceived POD 22 because she felt something was missing in the Family Entertainment Center arena. As such, she set out to reinvent the concept of indoor playgrounds to make something beautiful and functional for kids and for parents.
Upon opening its doors in 2016, POD 22 became an instant sensation among Parents in Miami. The playground not only offered a gorgeous and completely differentiated space, but also included a luxurious nail salon where adults could engage in self-care while their children played. POD 22 received various branding and design awards as well as media accolades throughout the United States and abroad.
With the press came many requests. Little by little the brand grew to not only operate its single playground location in Miami, but to also offer design and business consulting services for external Clients that actively reached out for assistance. In May 2022 POD 22 sold its custom-made equipment in Miami to Kubo Play in order to dedicate to playground consulting rather than playground operations. POD 22 is currently engaged in various projects in Miami and New York. As with the original POD 22 space concept, all playgrounds designed and/or executed by POD 22 focus on sculptural designs that invite children to play and everyone else to admire. POD 22 partners with various playground providers in the US and abroad in order to meet its Client goals.
A POD can be a vessel, a crate, a structure, a shell, a capsule, or a framework. The “22” is a play on “Catch 22” – a dilemma between mutually conflicting conditions. Simply said, we believe differentiation and design are everything when it comes to Indoor and Outdoor Play spaces. A place for kids doesn’t have to be displeasing for parents, hence, POD 22 is a special space where everyone is important regardless of age.
Virginia "Giny" Aguirrebeitia
Founder & CEO
Virginia “Giny” Aguirrebeitia is the sole owner and creator of POD 22. Her 20 + year career started in Advertising at Ogilvy & Mather in New York City, and spans across several Marketing, Advertising, and Public Relations leadership positions in NY, Boston, and Miami at large corporations such as American Express, MasterCard, and Comcast, among others . She founded POD 22 over the single notion that parents and kids alike deserve a gorgeous and functional space to play.
Giny’s extensive experience in Branding and Strategic Marketing Communications as well as entrepreneurship and hands-on business management provide her with a unique perspective to tackle problems and opportunities. Her philosophy is about bringing to life a completely differentiated and safe playground experience that defies traditional designs and tells a story. More importantly, her know-how in indoor playground operations provides a realistic view for Clients seeking her assistance. Giny’s methodology is about understanding project goals and resourcefully draft strategies or alternative courses of action in order to meet them. She holds a Bachelors Degree in Integrated Marketing Communications from Emerson College in Boston, MA (2002), and a Masters Degree in Global Marketing Communications & Advertising from the same institution (2008).
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2125 Biscayne Blvd # 332. Miami FL 33137